TRADEMARK
FILINGS
Two marks to file. Two classes each. File yourself on USPTO.gov — no attorney needed to get started.
Searched both exact phrases — "Hot Girl Accessories" and "Stay Hot Don't Be Ugly" — across all USPTO classes. No existing trademark in any category for either.
Did an individual search for Kevin. No trademarks found under his name.
Did a corporate entity search. The only thing that came up was Dog Republic — nothing else recent that would be his.
Also searched "Secret Bird Society" — no existing trademark in any category.
Both marks below are word marks (USPTO calls them “standard character marks”). That means you're protecting the words themselves — in any font, color, size, or design. This is broader and more valuable than a logo mark. File words first.
HOT GIRL ACCESSORIES
Your brand name. Protects the phrase everywhere — on product, in marketing, online — regardless of how it's styled.
STAY HOT DON'T BE UGLY
Your slogan. Slogans are protectable once consumers associate them with your brand — you're there. File alongside the brand name.
HGA Logo
The stylized HGA lettermark is a separate filing — a “design mark.” It only protects that specific visual. Because word marks give broader protection, file those first and add the logo mark later as a second layer.
The USPTO fee is per class, not per product. Within each class you can list as many goods as you want for the same $250. Pack each class description with everything that applies to you now.
Grip socks; Athletic socks; Socks; Hats; Baseball caps; Headwear; Beanies; Headbands; Athletic apparel, namely, leggings, shorts, and tops
Add any apparel category you sell or plan to sell — one class covers it all.
Use TEAS Plus ($250/class) — same process as TEAS Standard, just cheaper. You must pick descriptions from the USPTO ID Manual exactly and agree to all-electronic correspondence. Do this.
Go to tmsearch.uspto.gov → Basic Word Mark Search. Search both marks. If you see a live mark that looks similar in Classes 25 or 35, stop and reassess before paying fees.
Free. You need this to file. Go to USPTO.gov and register.
Go to teas.uspto.gov. One application per mark. Select 'TEAS Plus.' Filing basis: Section 1(a) — Use in Commerce (you're already selling).
Select Class 25. Use the exact description from the box above — it's pulled from the USPTO ID Manual so it'll pass TEAS Plus validation.
A specimen proves you're using the mark in commerce. Good options: photo of your socks or hat with the mark visible, or a screenshot of your website showing the mark next to a product listing. One photo is enough.
$250 per mark × 2 marks = $500 total. After filing you'll get a serial number — save it. An examiner reviews your application within 3–6 months.
The USPTO will email you if they have questions (an 'Office Action'). You have 3 months to respond. If approved, your mark publishes for 30 days, then registration issues ~3 months later. Total timeline: 12–18 months.
This page is a reference guide, not legal advice. If the USPTO issues a substantive refusal (likelihood of confusion, descriptiveness rejection), that's the moment to bring in a trademark attorney. The upfront search and filing you can do yourself.